Blog page designers unite..... please!

For the love of all things good and logical, we need blog site designers to pick a forward / back protocol and stick to it. It is extremely annoying when you visit a blog and when you reach the bottom of the page, you have a choice of 'previous' or 'next'. If only they meant the same thing at every site. But they don't. On one blog, previous means going back in time, on another, it means going forward in time.

I don't know about you, but in my mind, 'next' means going forward in time - 'what happens next?'. Previous means what happened before. But not what happened in your browser before, rather what posts were written before. Doesn't that sound logical and reasonable to you?

Blog designers, get a clue.